Skip to main content
Traditionally, lead generation focuses on emails. Chatbot Builder AI allows you to add a powerful social twist: requiring an Instagram Follow to unlock a resource. This strategy ensures you not only collect leads (optional) but also guarantee a new follower for every download delivered.

​
How it Works

The flow logic acts as a “Gatekeeper”:
  1. User Request: A user asks for your resource (via DM or Comment).
  2. System Check: The bot automatically checks if the user follows your Instagram account.
  3. Conditional Routing:
    • Is Follower? ✅ Grant access immediately.
    • Not Follower? ❌ Send a message: “Please follow us to unlock this freebie!” with a button to check again.

​
Build the Flow

1

Prepare Your Resource

Upload your file (PDF, eBook, Audio) to Chatbot Builder AI or host it externally (Google Drive, Dropbox).
  • Goal: Have a deliverable URL or File ready.
2

Create the Entry Point

Decide how users will trigger this flow. Common methods:
  • Comment Automation: “Comment ‘GUIDE’ on our latest post.”
  • Story Reply: “Reply ‘APP’ to this story.”
  • Ads: “Click ‘Send Message’ to get the checklist.”
3

Add the Follower Check

In your Flow Builder:
  1. Add a Condition block.
  2. Select the rule: User is Subscriber (or “User follows account” depending on specific integration updates).
  • Note: On Instagram, the API allows you to check follower status for public interactions.
4

Build the 'Success' Path (Green)

Connect the TRUE output of the condition to a message block:
  • Text: “Thanks for following! Here is your download.”
  • Action: Add a Button (Link) or File attachment with your resource.
Optional Data Collection: Before delivering the file, you can add a Get User Data block to ask for their email address: “Where should we send your backup copy?”
5

Build the 'Locked' Path (Red)

Connect the FALSE output to a prompt:
  • Text: “It looks like you aren’t following us yet! Hit the Follow button to unlock this exclusive guide.”
  • Button: Add a button labeled “I Followed!” that loops back to the Condition block created in Step 3.

​
Why This Strategy Works

Guaranteed Growth

Unlike traditional landing pages, this flow directly converts interested leads into Instagram followers, boosting your long-term organic reach.

Automated Engagement

The entire verification and delivery process runs 24/7 without manual intervention.

Rich Data Collection

You can combine this with email collection (Get User Data), giving you both a social follower and an owned lead (email/phone).

Higher Retention

Users who follow you to get a resource are signalling high intent and are more likely to engage with future content.

​
Best Practices

  • Clear Value Proposition: Your post/ad must clearly state why the resource is worth a follow. “Get the Ultimate 2024 Checklist” works better than “Follow us.”
  • Soft Rejection: When users haven’t followed yet, be polite. Use phrases like “We’d love to share this with you! Join our community first.”
  • Double Dip: Always ask for an email after the follow check but before the download for maximum value extraction.