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The Instagram Comment Automation tool allows you to instantly engage with users who comment on your posts. It serves a dual purpose:
  1. Public Reply: Replies to the comment on the post itself (increasing visibility).
  2. Private Reply: Sends a Direct Message (DM) to the user, starting a chatbot flow.

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Setting Up Automation

1

Access the Tool

Navigate to Tools > Instagram Comment Automations in your dashboard.
2

Create New Automation

Click the “Add” button. You will be prompted to select a template or start from scratch.
3

Configure Triggers

Set up the rules for when this automation should fire:
  • Track Comments On:
    • All Posts: Applies to every existing and future post.
    • Specific Post: Select one or more specific posts to target.
  • Reply To:
    • All Comments: Triggers for every comment.
    • Comments Matching: Only triggers if the comment matches specific keywords.
    • Comments Containing: Triggers if the comment contains a keyword.
4

Define Responses

  • Private Reply (DM): The message sent to the user’s inbox. This is your entry point into a chatbot flow.
  • Public Reply: The text your bot posts as a reply in the comment section. You can add multiple variations, and the bot will rotate through them to look natural.

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Advanced Configuration

Under More Options, you can fine-tune the behavior:

Exclude Keywords

Prevent the bot from replying to comments containing negative words or specific phrases (e.g., “scam”, “fake”, “hate”).

Engagement Actions

Toggle Like the user’s comment automatically to boost engagement metrics instantly.

Reply to Replies

Enable this to allow the bot to trigger even on nested replies (replies to other comments), not just top-level comments.

Non-Subscribers

Configure whether to reply to users who are not yet subscribers to your bot.

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AI-Powered Contextual Replies

Instead of generic static replies, you can use AI to generate responses that actually read and understand the context of your post.

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The Context Variable

The system automatically captures the caption of the post being commented on and stores it in the system variable: {{last_commented_post_text}} To use this, set your Public Reply to trigger an AI Action (or use an AI node in your flow) with the following system prompt: 
You are an AI assistant for [Your Brand].

Context:
A user just commented on our Instagram post.

Original Post Caption: 
"{{last_commented_post_text}}"

User Comment:
"{{last_comment}}"

Task:
Generate a short, friendly, and relevant reply to the user's comment based specifically on the context of the original post caption. Do not be generic.
Using {{last_commented_post_text}} allows a single automation rule to handle All Posts intelligently, as the AI will always know what the specific post was about.